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CHALLENGE – drive awareness, consideration and usage of St. Germain Elderflower Liqueur, a French liqueur made from thousands of wild, hand-picked elderflower blossoms that bloom briefly during the summer.
SOLUTION – developed an engaging, disruptive and immersive program to help achieve these goals by:
• TARGET THE BON VIVANTS – “Ones Who Live Well” (affluent millennials)
• IMMERSE THEM IN A SENSORIAL BRAND EXPERIENCE
• INSPIRE INFLUENCERS, TRADE AND MEDIA TO TELL OUR STORY