Experienced and proven, with an award-winning track record of strategic and effective creative/art direction

St~Germain Elderflower Liqueur

CHALLENGE – drive awareness, consideration and usage of St. Germain Elderflower Liqueur, a French liqueur made from thousands of wild, hand-picked elderflower blossoms that bloom briefly during the summer.

SOLUTION – developed an engaging, disruptive and immersive program to help achieve these goals by:

• TARGET THE BON VIVANTS – “Ones Who Live Well” (affluent millennials)

• IMMERSE THEM IN A SENSORIAL BRAND EXPERIENCE

• INSPIRE INFLUENCERS, TRADE AND MEDIA TO TELL OUR STORY